we believe…

+ nurturing your soul should come first
+ color can create incredible transformations
+ in leggings & yoga pants all day, everyday
+ you deserve to do what you love
+ you so EFFIN got this!


meet the brain behind the biz 

Effin Creative Amy Martin.jpg

amy martin

Hi! I’m Amy and it’s so nice to meet you! I’m a designer, brand strategist, certified yogini, wife, and mama. I’m obsessed with tacos of any kind, rosé all day, spinning my heart out at RIDE and helping people create brands they love! When I’m not creating brand magic, you can find me running around with my family, painting a canvas, reading books of all kinds and breathing into my yoga practice. Namaste y’all!